Social Networking (Web 2 . 0.) is quickly becoming probably the most important and effective influences running a business today. It’s evolving at record speed and gaining broad adoption – it is not only for we’ve got the technology industry any more. Using its foundation built on discussing information, collaboration, and relationships, it may transform the way in which organizations attract and retain Customers.
Customer Experience 2. is really a unique and new thought process. It marries and leverages the various tools and ideas of Social Networking using the wants and needs of the customer – creating an infinitely more engaging and rewarding customer experience. This mixture results in increases in customer loyalty and retention, sales and market awareness. It makes a far more innovative and private way to engage, understand and support your prospects and customers.
The knowledge a company provides to the customers is in the centre of creating customer loyalty. Studies have shown that if you’re able to keep your promises your clients want and provide the experience they need, you’ll be rewarded with much deeper and much more lasting loyalty. Using the introduction and accessibility to Social Networking tools, organizations are now able to generate a much more potent and much more transparent customer experience than in the past. This improved experience is going to be fundamental to an organizations survival and/or growth later on.
As one example of how “top-of-mind” this subject is today, I lately gave an address on “Building Exceptional Customer Loyalty.” fifteen minutes in to the speech a girl asks the issue, “Exactly how should we use Social Networking to construct more powerful customer loyalty?” The main focus is shifting – organizations everywhere as well as in every industry are beginning to inquire about exactly the same question. We’re entering a “white-colored hot” space for companies – leveraging these innovative tools to provide exceptional customer encounters – Customer Experience 2..
Basically might have written this short article or with all this speech even last year it wouldn’t have become the interest it’s today. There’s now more excitement regarding how to “integrate” Social Networking into Business than we’ve seen. The bottom line is not only getting the various tools, but leveraging these power tools to produce better interactions together with your customers and drive more sales and loyalty. What was once some awesome tools for that “techno-savvy” (developers, bloggers, etc.) has become moving at light speed in to the forefront for companies of any size as well as in almost any industry.
This is actually the first in a number of articles made to give business proprietors, top executives, marketers, sales teams and other people thinking about building more powerful relationships using their customers a substantial edge on their competitors. This can be a business issue, not really a technology issue. By concentrating on the company as well as their customer, organizations can make use of the tools within the “Social Networking Suite” to produce a differentiated customer experience. By following a concept, tools and approaches of Customer Experience 2., you are able to achieve more customers, give them more transparent information way, have them speaking positively regarding your company, and also have others refer more customers.
